Past Piper Academies 2005

Andy Goodman: Storytelling as Best Practice

Communications consultant Andy Goodman gave a presentation on “how stories strengthen your organization, engage your audience and advance your mission.” Teams of participants submitted stories from their nonprofits to enhance the interactive experience. A great quote: “Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell a story.”
September 2005

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