Past Piper Academies 2007
Frank Luntz: It’s Not What You Say — It’s What People Hear
Dr. Frank Luntz presented a communications workshop based on his book, Words that Work. The speaker is a student of the art and science of language, and he examined how the simple choice of words can change history. The “Instant Response” focus group technique that he pioneered was profiled on CBS “60 Minutes.”
October 2007
Kay Sprinkel Grace: Build the Relationship and the Money Will Come
Kay Sprinkel Grace, a noted fundraiser and fundraising consultant to the PBS television network of stations, presented a fundraising workshop including her fundamental approach to successful fundraising:
- Understanding mission, vision, and values
- Creating board and staff teams
- Marketing development efforts
- Building a stewardship program
- Positioning an organization for the 21st Century.
March 2007