Past Piper Academies 2008

Chip Heath: Switch — Changing Things When Change Is Hard

Change is hard. Nonprofits know that. What if those of us in the nonprofit field could look at change as something to accept and use to our advantage? Chip Heath, author of the best-selling book Made to Stick: Why Some Ideas Survive and Others Die, presented a Piper Academy to discuss concepts for a new book, Switch that he and his brother were writing at the time on change (this book too, Switch — Changing Things When Change Is Hard, went on to become a best-seller).
October 2008

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